Boretti was looking for a way to create more visibility around their BBQs.

We have answered their quest by ensuring the use of a variety of products on a limited amount of square metres. We invented an easy-to-construct shop-in-shop concept, bearing in mind the style Boretti was eager to display! Warm elements, such as light & natural wood, combined with sleek, black metal frames, provide a cosy and domestic feeling. The banner can also be adjusted, in function of the products that are currently being presented.

Boretti initially placed these setups in various garden centres in the Benelux. The sales results that emerge from this need to encourage the rest of Europe and the world to use similar displays.

Client: Boretti
Services: Shop-in-shop