When Premium Products Deserve Premium Retail Experiences: The Story Behind Our Samsonite Nexis Display

Some partnerships are built around a single project. Others grow over many years, evolving into true collaborations based on trust, creativity and shared ambition.

Our partnership with Samsonite belongs firmly in the second category.

For almost two decades, Eurodisplay Group has had the privilege of supporting Samsonite with innovative retail display solutions. Every new project brings fresh challenges, but also the confidence that comes from working with a brand that shares our commitment to quality, innovation and attention to detail.

Designing for a Product Launch

The launch of the new Samsonite Nexis collection was more than introducing another suitcase. It was about communicating a clear message: exceptional durability, premium quality and innovative design.

Our challenge was to translate those values into an in-store experience that immediately captures attention and encourages interaction.

Rather than simply displaying the product, we created a retail concept that allows shoppers to experience the key product benefit themselves. Visitors are invited to literally step onto the suitcase, demonstrating the remarkable strength of the Nexis collection in a memorable and engaging way.

This transforms a product feature into a genuine retail experience.

Retail Design That Supports the Brand Story

A successful retail display should never compete with the product. Instead, it should reinforce the brand's identity and help tell its story.

For the Samsonite Nexis display, every design decision was made with that objective in mind. Premium materials, integrated lighting and carefully considered detailing all contribute to presenting the collection exactly as the brand intended.

The result is a display that not only attracts attention but also builds confidence in the product before a customer even touches it.

More Than a Display

Today's retail environment demands more than attractive fixtures. Consumers expect experiences. They want to interact with products, understand their benefits and connect with the brand behind them.

Interactive retail displays help bridge that gap by creating moments that are informative, memorable and ultimately more effective at the point of sale.

For brands launching innovative products, this type of engagement can make all the difference.

Built on Long-Term Collaboration

One of the aspects we value most is the long-standing relationship we've built with Samsonite.

Long-term partnerships create a deeper understanding of a brand's DNA, making it possible to develop retail concepts that remain consistent while continuously evolving with new product launches and market trends.

It's a collaboration we're proud of, and one that continues to inspire us to push the boundaries of retail design.

Looking Ahead

Every successful retail display starts with understanding both the product and the people who will experience it.

At Eurodisplay Group, we believe that premium brands deserve premium retail experiences—designed not only to showcase products, but to bring their story to life.

The Samsonite Nexis project is a perfect example of how thoughtful design, technical expertise and a strong partnership can create an in-store experience that truly stands out.
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