Assos contemplates on placing an adjusted presentation of their own cycling gear at their most important dealers’ stores. They gather too little recognition by just hanging in between the other brands. However, with a store-in-store they hope to get an extra push towards a higher stage place.

Our creative team started working with the Assos logo as their basis. The logo is white, black and rounded. With this knowledge, the design was elaborated and we developed white wooden cabinets, with a black rounding and a distinctive logo branding. The hang bar can be delivered in different lengths, depending on the size of the store. The presentation and the foldable piece of furniture has a glass top sheet, so that fun gadgets can be presented at the bottom.

These shop-in-shops were established in specialty stores in the Benelux.

Customer: Assos
Services: Shop-in-shop