Bioracer wants to place their own, personalized shop-in-shop at their customers, which iss modular and provides room for atmosphere and experience.

To Eurodisplay, this second aspect in particular is an important addition to the many existing shelves that are already being used for sportswear. By working with interchangeable banners within the frame, we have succeeded in giving the whole a fresh outlook. We and also gave Bioracer the chance to modify it seasonally or upon the launch of new collections. The shop-in-shop is designed in such a way that different items can be used on the same basis. The implementation can be altered per meter built up.

With this shop-in-shop, Bioracer was able to outwit other competitors and has hence conquered their dedicated place in various retail channels throughout Europe.

Customer: Assos
Services: Shop-in-shop