Champion noticed that they do not stand out in comparison to other brands, when comparing different retail channels. They do have space on the shelves, but the experience around it is nil.

Eurodisplay started working with different materials to apply colour in particular. The red of Champion in combination with notes of black attracts consumers and makes the brand stand out.

The decoration can be chosen in function of the components that the retailer offers. Meanwhile, this shelf solution is being used worldwide.

Customer: Champion
Services: Shelf solutions