Godiva wanted to launch a new premium wall setup for their retail concept, within their existing guidelines. For the TFWA fair in Cannes, it could even be something unique, a premium eye catcher.

Eurodisplay was given carte blanche to elaborate this project and to think about interesting novelties. Hence we came up with the idea to use a transparent LCD screen. This screen plays a sales promotion film in which 4 new products are presented, which also become visible, step by step. In addition, a touch screen has been integrated in the display, to guide the consumer to his favourite choice of chocolate, by lighting up the right compartment.

The “wallbay” was created for the fair in Cannes. The simplified versions are being distributed worldwide.

Customer: Godiva
Services: Shop-in-shop, Interactive POS