Miele wanted to offer an innovative presentation to the dealer network, in their main categories going from cooling and dishwashers to cooking.

In close collaboration with the German head offices, we opted for anthracite grey as the main colour, to continue the innovating trend into the use of materials. The white colour is very subtly reflected in the small metal parts and in the LED lighting. All wooden constructions were constructed in such a way that they can easily be set up by merchandisers (click & play).

The first models were constructed at the German headquarters and at this specific location, they have been shown to the world.

Customer: Miele
Services: Shop-in-shop