Special T wondered how they could present their tea in a cup in the retail channel. Test sessions seemed to be the only right option but they did want to place a fixed display at the various retailers.

Our designers incorporated the natural atmosphere of Special T in their choice of materials. They used natural wood tones and white lacquered elements. They also had to use visuals to be able to tell the right story. Storage space was also provided in the display. The storage is meant for the loose cups and also fox boxes that can be handed out upon actions.

This furniture was placed at various retailers in Belgium.

Client: Special T
Services: Instore Displays