For Philips Biscuits, we developed a series of displays that perfectly reflect the brand's authentic character. At the heart of the concept are the iconic "Antwerpse Handjes" biscuits, showcased in displays that not only capture attention but also celebrate the rich heritage of the city of Antwerp.
The centrepiece of the collection is a custom display inspired by the Cathedral of Our Lady in Antwerp. Crafted from wood, it combines refined craftsmanship with Philips Biscuits' distinctive burgundy and dark blue brand colours. Alongside this eye-catching concept, we also developed a more compact metal display, specifically designed for rollout across retail stores.
From concept and engineering to production and finishing, we delivered displays that strengthen the brand identity while offering a durable and practical solution for everyday retail environments.
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