For Red Bull, Eurodisplay partnered with Jet Import to completely transform standard Delhaize and Q8 shelving units into immersive Energy Zones across Luxembourg fuel stations. What began as beige, conventional fixtures was redesigned into a dynamic brand environment that highlights Red Bull’s signature energy and bold identity.
The new layout features a strong blue color scheme, integrated LED lighting, illuminated signage and high-impact cooling units that bring consistency and visibility to the full product range. Digital screens add an extra layer of engagement, creating a modern and energetic experience for customers on the move.
Eurodisplay handled the full redesign, production and installation, replacing the existing units with a concept that elevates the category and turns everyday retail space into a standout Red Bull destination.
Explore other projects that highlight our commitment to innovative design, seamless integration, and impactful retail experiences.
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