Samsonite

Samsonite – Modular Store Display System

For Samsonite, Eurodisplay developed a fully modular display system, a flexible backbone that can be adapted to any store layout or retail environment. The concept is simple yet powerful: one core structure, infinitely configurable.

Whether it’s a large flagship store or a compact boutique, the same base display can be transformed with different hooks, shelving, integrated screens, raised platforms or glorifiers, all tailored to the store’s size, product assortment and merchandising needs. This modular approach gives every retail location the freedom to adapt while maintaining a consistent brand identity.

The strength of this system lies in its flexibility. Thanks to the modular design, retailers can:

• Reconfigure the display footprint depending on store space or seasonal layout changes.
• Add or remove elements (hooks, shelves, signage, lighting, screens) depending on campaign or category.
• Maintain a unified visual identity across stores while customizing the setup to local needs.

By designing and producing this versatile solution, Eurodisplay helped Samsonite build a display standard that works everywhere, from bustling airports to boutique city shops, while ensuring brand coherence and maximum merchandising efficiency.