Samsonite Nexis

Some displays show a product. This one proves it.

For Samsonite, we designed a display around one bold statement: this suitcase can handle anything. And we meant that literally, shoppers can actually step onto the Nexis and feel just how strong and durable it really is.
Add warm, precise lighting that makes every detail of the suitcase shine, and you have a brand experience that doesn't just attract attention, it converts it.

Seeing these displays roll out across stores throughout Europe is incredibly rewarding and a testament to the great teamwork, creativity, and dedication of everyone involved.