For the launch of the Sony WH-1000X M6, we developed an eye-catching shop-in-shop experience at Frankfurt Airport. The centrepiece: an original airplane seat, fully reupholstered with new fabric and built into a custom-designed cabin. Travelers take a seat, put on the headphones, and experience the signature sound quality of the WH-1000X M6 through an integrated tablet — surrounded by banners that evoke the atmosphere of an aircraft cabin.
Stepping out of the "cabin," visitors are welcomed into a fully dressed experience featuring working demo headsets, an earbuds module, and a lifestyle screen showcasing campaign visuals, topped off with an illuminated banner.
This way, we brought Sony's "For The Music" story to life exactly where travelers need it most: the airport.
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