Eurodisplay was tasked with making SteelSeries gaming headsets stand out on the shop floor at MediaMarkt. To move away from the standard beige shelving, we designed and installed custom black shelf units that let the products, and the brand's signature orange, take center stage.
Each headset is presented on a custom-designed mount, laser-cut with the SteelSeries logo and finished in a bold, vibrant orange that immediately draws the eye. Integrated orange LED lighting along the base of the display adds depth and reinforces the brand identity throughout the fixture.
To make the experience more interactive, we incorporated a built-in tablet where customers can select and preview audio presets, letting them test the headsets' sound quality before making a purchase decision.
The result is a striking, on-brand display that elevates SteelSeries' "No. 1 Gaming Headset Brand" positioning and creates a more engaging, premium shopping experience for customers.
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