At Paris Charles de Gaulle, Godiva wanted to turn a shop-in-shop into a true celebration of Belgian chocolate. Eurodisplay designed, produced, and installed this boutique space, bringing the brand’s indulgent world to life in one of Europe’s busiest terminals.
The centerpiece is a striking illuminated tower, constructed entirely from Godiva’s iconic packaging boxes — a bold eye-catcher that instantly attracts the attention of travelers passing by. Surrounding the space, golden lacquered metal elements and custom-printed panels with chocolate swirls reinforce the luxurious and playful identity of the brand.
To complete the experience, a chocolatier works on-site throughout the day, handcrafting pralines for passengers to see, smell, and taste. The combination of live craftsmanship, premium materials, and impactful design transforms this retail space into more than just a shop — it becomes a destination.
Eurodisplay not only developed and produced the concept but also managed the full installation on location, ensuring a flawless execution from start to finish.
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