For Perfetti Van Melle, Eurodisplay brought two of their most iconic brands — Chupa Chups and Mentos — to life in the dynamic world of travel retail. The mission: create eye-catching displays that combine strong branding, high stock capacity, and playful visibility in the busy airport environment.
The result is a collection of bespoke units, each designed and produced by Eurodisplay. For both brands, large illuminated wall cabinets were developed, offering generous product storage while showcasing the logos and colors in a bold, backlit presentation.
Chupa Chups received an additional hero piece: a floor display designed to hold oversized quantities of their signature lollipops. With its playful hanging presentation, it instantly grabs attention and invites travelers to pick their favorite flavor. Mentos, on the other hand, was highlighted through a compact yet powerful display, styled in the brand’s recognizable color palette, offering travelers an easy overview of rolls and boxes in multiple flavors.
Together, these displays elevate the presence of Perfetti Van Melle’s brands in duty free shops, ensuring maximum visibility and a fun, engaging shopping experience for passengers worldwide.
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